Doctoral Seminar: Esther Medina Ferreiro (University of Vigo)
“Innovation as a lever for the digital transformation of public broadcasters”
Thursday, July 21st – 13:00h (CEST)
ONLINE: https://us06web.zoom.us/j/85755394229?pwd=UmdPRjNidmM3Q1JidkpQSHZuZFJHdz09
- Room ID: 857 5539 4229
- Access Code: 690483
Abstract:
European public broadcasters (PSBs) have undergone digitization procedures in order to adapt to the changes in the current audiovisual ecosystem. Large technology companies, OTT services and private audiovisual services are competing in a scenario in which PSBs are at a disadvantage. This seminar will discuss whether the strategies they are adapting to undertake digital transformations are consistent with their public service values and the role of innovation, both in their business model and in the rest of their value chain.
Abstract:
European public broadcasters (PSBs) have undergone digitization procedures in order to adapt to the changes in the current audiovisual ecosystem. Large technology companies, OTT services and private audiovisual services are competing in a scenario in which PSBs are at a disadvantage. This seminar will discuss whether the strategies they are adapting to undertake digital transformations are consistent with their public service values and the role of innovation, both in their business model and in the rest of their value chain.
