Doctoral Seminar: Esther Medina Ferreiro (University of Vigo)


European public broadcasters (PSBs) have undergone digitization procedures in order to adapt to the changes in the current audiovisual ecosystem. Large technology companies, OTT services and private audiovisual services are competing in a scenario in which PSBs are at a disadvantage. This seminar will discuss whether the strategies they are adapting to undertake digital transformations are consistent with their public service values and the role of innovation, both in their business model and in the rest of their value chain.