26/03/2026

ECOBAS Research Seminar: Poul Houman Andersen, Aalborg University (Denmark)

“Transition from product to sustainable solutions selling: An example in the shipping industry”

Vigo, March 2026, 12 pm (CET)

Poul Houman Andersen is a professor in B2B marketing at Aalborg University. His theoretical perspective revolves around theories on the selection, organizing and development of buyer-seller relationships. In addition, he is interested in the technological, economic and social contingencies of interorganizational relationships. His research focus is the energy sector, and the food and machine industry.

  • IN PERSON: VIGO. Facultade de CC.EE. (Aula 156).
  • ONLINE: ECOBAS Academy (vía Teams). Prior registration is mandatory: REGISTER NOW.
    • You will receive a confirmation email with the access link.
    • We recommend that you register at least 15 minutes in advance.