{"id":10490,"date":"2022-06-10T17:28:36","date_gmt":"2022-06-10T15:28:36","guid":{"rendered":"https:\/\/ecobas.gal\/?post_type=mec-events&p=10490"},"modified":"2022-06-20T13:47:29","modified_gmt":"2022-06-20T11:47:29","slug":"seminar-nick-zubanov-university-of-konstanz","status":"publish","type":"mec-events","link":"https:\/\/ecobas.gal\/en\/events\/seminar-nick-zubanov-university-of-konstanz\/","title":{"rendered":"International Business and Intelectual Capital Group’s Seminar: Nick Zubanov (University of Konstanz)"},"content":{"rendered":"
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Anonymous and unannounced site inspections known as \u201cMystery Shopping\u201d (MS) are common in multi-site service firms, but little is known about the strategic importance of this practice. We conceptualize MS as a tool firms use to implement the optimal allocation of site resources between sales- and service-related activities in the presence of cross-site reputation spillovers, which is to maximize sales while maintaining service standards. Consistent with this strategy, data from three retail chains reveal (i) low variation in MS scores, (ii) little correlation of MS scores with sales, and iii) high correlation of sites\u2019 MS scores with the likelihood of their supervisors receiving incentive bonuses. These findings are robust to different estimation specifications and shed a new light on a ubiquitous yet little-studied management practice.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Anonymous and unannounced site inspections known as \u201cMystery Shopping\u201d (MS) are common in multi-site service firms, but little is known […]<\/p>\n","protected":false},"author":9,"featured_media":10542,"comment_status":"open","ping_status":"closed","template":"","tags":[],"ano":[347],"cat_seminario":[353],"mec_category":[],"class_list":["post-10490","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","ano-2022-en","cat_seminario-seminario_grupo-en"],"acf":[],"yoast_head":"\nInternational Business and Intelectual Capital Group's Seminar: Nick Zubanov (University of Konstanz) - ECOBAS<\/title>\n<meta name=\"description\" content=\"\u201cMystery Shopping as a Strategic Management Practice in Multi-Site Firms\u201d by Nick Zubanov (University of Konstanz)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobas.gal\/en\/events\/seminar-nick-zubanov-university-of-konstanz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Business and Intelectual Capital Group's Seminar: Nick Zubanov (University of Konstanz) - 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